Who We Are

we are the seasoned coach in your corner.

35+ years

of industry-leading partnerships (our longest-running brand partner has been with us since day one!)

100k+

Experiences, events and activations are delivered by our expert teams each year around the globe.

a trainer talks to his fighter

broad expertise that redefines ROI: real outstanding Impact

We track value and vibes—capturing what metrics miss: emotion, energy, belief.

Community-Driven Field Experiences

Not just boots on the ground—we build brand neighborhoods. Hyper-local love. Big 1:1 energy.

End-To-End Sponsorship Programming

From events to sports to culture, we make your brand own the moment—not just the footprint.

Advocacy Ecosystem Design

We turn reps into real fans. Where trade meets tribe, powered by purpose and built for influence.

Immersive Brand Worlds

Experiences that pull people deep into your story—live, online, or both.

Retail Meets Digital

Shelf meets scroll. We bridge IRL and URL with connected touchpoints that hit hard and feel human.

Pop-Up and Mobile

We go where your people are—rolling deep, showing out, and turning heads with every activation.

Culture-Forward Conferences

We don’t do keynotes—we spark culture. Smart, stylish summits where ideas become movements.

Launch & Media Moments

Crowded? Perfect. We turn chaos into playgrounds that help make your brand the headliner.

Experiential Festival Integration

Forget “go-to-market”—we go to mythical. Buzz-worthy, memory-loaded, PR-primed moments that stick.

A group of 10 people

People-Powered

brand Challenges are transformed by diverse minds on the ground.

400+

Agency service and field team members collaborate to build experiences and drive results for our partners.

7,000+

Part-time Event Specialists help us scale global brand programs into nearly every market in North America.

Seasoned Leaders who’ve been in the game

Decades in the industry. Impact across categories. Perspective that only comes with experience.

Dan Gregory

CEO

Sean O’Toole

President

Paul Ramirez

Chief Experience Officer

Claudia Pertierra

EVP, Client Partnerships

Dan Rooney

EVP, Agency Operations

Kristen Herlihy

Chief of Staff

Shannon Romano

VP, National Field Director

Heather Diamond

VP, Client Strategy & Development

John Cicero

VP, Trade Advocacy

Carlos Lange

Group Creative Director

Katie Coffey

VP, Client Services

Jess Brown

Group Production Director

Cory O’Donnell

Group Production Director

Gary Gimelfarb

Director of Content

Shairy Gonzalez

Director, Content & Community

Dan Rooney

EVP, Agency Operations

Kristen Herlihy

Chief of Staff

Shannon Romano

VP, National Field Director

Heather Diamond

VP, Client Strategy & Development

we’ll let our work speak for itself.

see our work in action