Is this influencer marketing?
It goes deeper. We cultivate long-term brand advocates.
Who are the advocates?
Bartenders, artists, educators, stylists... local legends with real credibility and cultural influence. The kind we activated through Havana Club’s Amparo Digital.
How do you train advocates?
With immersive onboarding, toolkits, and ongoing community events both online and in-market.
What if we don’t have a current network?
We’ll build one from scratch. Hyper-local, values-aligned, and built to scale by city or region.
Can you help us track impact?
Absolutely. From referrals to user-generated content to long-term brand lift—we tie every action to a measurable outcome.
