
Since the early days of advocacy marketing, John Cicero, VP of Advocacy has become an industry trailblazer. With almost 20 years of experience at TEAM and several more on the field, John has had an accomplished career and shows no signs of stopping.
With a diverse background and a passion for adventure that has taken him around the world, John looks back on his advocacy journey as he reflects on what the future holds for the industry.
Check out his insights here.

In honor of Women’s History Month, TEAM and our employee resource group WIN (Women’s Initiative Network) are proud to recognize three outstanding women who are driving meaningful impact across the organization

Sport Beach is brought to life by a collective of “corporate athletes” who turn strategy into culture through seamless execution, cross-agency collaboration, and relentless, behind-the-scenes precision.

CES 2026 marked a shift from flashy demos to technology that quietly enhances real life, with personal AI, advanced wearables, and purpose-built robotics embedding themselves into everyday experiences. For brands, the opportunity ahead is designing human-first, adaptive experiences that build ongoing relationships instead of one-off moments.