
Since the early days of advocacy marketing, John Cicero, VP of Advocacy has become an industry trailblazer. With almost 20 years of experience at TEAM and several more on the field, John has had an accomplished career and shows no signs of stopping.
With a diverse background and a passion for adventure that has taken him around the world, John looks back on his advocacy journey as he reflects on what the future holds for the industry.
Check out his insights here.

Our CEO, Dan Gregory, joined an all-star panel to explore how Boston’s legendary sports culture helped shape one of the world’s most influential sports markets—and what brands can learn from the passion, identity, and community behind it.

This Pride Month, TEAM continued its commitment to belonging through Letters To My Closet, an initiative that empowers employees to share authentic stories, foster empathy, and strengthen a culture where every voice is valued.

Adobe Summit 2026: Using Technology to Create Better Experiences