Since the early days of advocacy marketing, John Cicero, VP of Advocacy has become an industry trailblazer. With almost 20 years of experience at TEAM and several more on the field, John has had an accomplished career and shows no signs of stopping.
With a diverse background and a passion for adventure that has taken him around the world, John looks back on his advocacy journey as he reflects on what the future holds for the industry.
Check out his insights here.
SPORT BEACH returns in 2025 as the first official sport partner of Cannes Lions, with TEAM helping Stagwell driving its expansion into a global, year-round platform that brings together top athletes, brands, and marketing leaders.
Adobe Summit 2025 showcased how AI is revolutionizing experiential marketing through real-time personalization, intelligent content systems, and flexible composable architecture, signaling a new era of dynamic, tech-driven brand experiences.
In celebration of Women’s History Month, TEAM and the WIN (Women’s Initiative Network) recognize three outstanding women for their impactful contributions in Leadership, Mentorship, and Education, each inspiring others and shaping the future of TEAM through their dedication, guidance, and passion.