Since the early days of advocacy marketing, John Cicero, VP of Advocacy has become an industry trailblazer. With almost 20 years of experience at TEAM and several more on the field, John has had an accomplished career and shows no signs of stopping.
With a diverse background and a passion for adventure that has taken him around the world, John looks back on his advocacy journey as he reflects on what the future holds for the industry.
Check out his insights here.
Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.
TEAM lands on Event Marketer’s 2025 It List—our sixth time being named one of the top 100 experiential agencies in the country. From bold creative to flawless execution, it’s a testament to the impact we’re making across the brand experience space.
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.