Tequila Cazadores Reimagines Lotería as a Social Media Activation at EEEEEATSCON LA
At EEEEEATSCON LA 2025, Tequila Cazadores brought cultural heritage into the digital age with Social Lotería—a mobile-first activation that turned a classic Mexican game into an interactive Instagram experience. Designed to drive engagement, brand discovery, and cultural relevance, the campaign fused live event energy with social storytelling to captivate both existing fans and new audiences.
Brought Cazadores’ beloved scratch-off Lotería game to life through interactive Instagram Story features like polls, quizzes, and cocktail sliders—turning passive scrollers into active participants.
Extended the reach of EEEEEATSCON LA by launching a two-day real-time content campaign that encouraged user participation, shared moments, and brand engagement beyond the event footprint.
Attracted and converted a new generation of consumers, with over half of participants being first-time engagers with the Tequila Cazadores brand on social media.
13,000+
Organic impressions on Instagram
8,200
Unique users reached in under 48 hours
3,000+
direct Lotería game interactions via Instagram Stories
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