BUILDING A GLOBAL STAGE FOR SPORT AND CREATIVITY IN CANNES
For the last three years, TEAM has helped deliver SPORT BEACH at Cannes Lions, transforming it into one of the most influential platforms in global marketing. From strategic production and hospitality management to immersive content and cultural programming, we brought together athletes, brands, and marketers for four days of powerful conversation, play, and connection.
We managed end-to-end event execution across main stage programming, private sponsor events, daily workouts, open play, and special experiences like the VII(N) Wine & Spirits Festival.
Our team developed and activated a robust content program, producing live social content, screen programming, interviews, and post-event recaps to extend the reach far beyond the beach.
We oversaw operations including hospitality, talent logistics, AV/tech, F&B, and content studios while evolving the attendee journey to create a seamless, engaging experience aligned with SPORT BEACH’s cultural mission.
6,343
attendees over the four-day event
147
speakers, including 45 pro athletes
8 Billion+
Impressions across online news and social media sites
SPORT BEACH is the new main stage for cultural conversation and strategy
BoardroomTV.com
June 19, 2025
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