HELPING VISA TAKE APPLE CASH FROM CAMPUS TO THE MAIN STAGE
We teamed up with Visa to evolve Apple Cash’s successful college campus program into a music festival experience designed to reach Gen Z where they gather. At Outside Lands and All Things Go, we combined engaging product education with festival-worthy experiences and giveaways to build awareness and drive trial.
TEAM helped identify the right festival opportunities and created an experience that felt native to the environment—fun, social and easy to engage with.
Custom charms and frozen slushies became major draws, creating natural opportunities to introduce Apple Cash and spark product conversations.
Our energetic Brand Ambassador team personalized interactions and made Apple Cash education feel organic, approachable and relevant to Gen Z.
11K
Consumer Intercepts
5.5k
Charms Distributed
3.9k
Slushies Served
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