A great leader always has lessons to share. After over 20 years of experience in the industry, VP of Engagement, Claudia Pertierra, has learned many valuable lessons along the way. Joining TEAM in 2014, Claudia has led by example developing brand-defining work, innovative experiential programs, and mentoring others in their career development.
Now she shares her top five learnings that have helped her shape her own leadership style. Check out the post on our Instagram here.
In the age of influencers, a new kind of connector is redefining brand relevance — the host. From run club leaders to community curators, they’re not chasing followers, they’re building belonging. TEAM explores how trust, not reach, is becoming the real currency of brand love — and why brands that listen get invited in.
Shairy Gonzalez, TEAM’s Director of Content & Community, shares how people-first, multicultural storytelling drives authentic brand connections.
Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.