A Game-Changing Fan Experience for City National Bank and the University of Miami
Big news. Bigger plays.
City National Bank is now the Official Bank of The University of Miami, and TEAM is making sure the kick-off is the most epic fan experience all around.
This exciting launch is the latest chapter in TEAM’s growing collaboration with CNB, building on the success of our work with the Orlando Magic and bringing our expertise in sports partnerships to the U.
Community is at the core of this partnership, so we’ve created some unforgettable moments for UM fans that bring them together.
Leading the charge is our Portrait Pledge—where fans commit to their goals, snap a photo, and watch as their image becomes part of a life-size mosaic.
Additionally, fans can step into an interactive locker room, pick a locker number, and score a surprise giveaway, keeping the energy high.
We’ve also added athletic challenges where fans can physically tackle their goals by pushing a real blocking sled or target their dreams in a football toss.
To take it up a notch, we filmed the big reveal, featuring UM’s beloved mascot, Sebastian the Ibis, alongside CNB CEO Jorge Gonzalez and UM VP and Director of Athletics Dan Radakovich, all getting in on the action and capturing the excitement of this collaboration.
Stay tuned as we take over athletic events and CNB branches, and light up the radio and digital channels to showcase how CNB is helping UM make its biggest plays possible.
Watch the reveal here.
Let’s go, Canes!
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