All the Jazz that is Tales of The Cocktail 2024

WHAT. A. WEEK.

We let the good times roll in the cocktail capital of the world, New Orleans, for the 22nd year of Tales of the Cocktail 2024.

Returning with Bacardi for this week-long celebration of the bartender community, we joined the best in the biz as they gathered to shake things up—literally.

The streets of NOLA were alive with energy, seminars spilling over with insider secrets, and of course, more cocktails than you could ever imagine, all set to the sweet sounds of jazz.  

In collaboration with 5 of North America’s top 8 bars, we showed the world how it’s done, serving up next-level drinks and creating experiences that even the pros can’t stop talking about.

But Tales of the Cocktail is more than just fun and games—it’s a fundraiser for the Tales of the Cocktail Foundation, an organization dedicated to supporting and educating the bartending community.

New Orleans is the birthplace of legendary drinks like the Sazerac and Pimm’s Cup, thanks to bartenders who weren’t afraid to experiment and push the boundaries of what a cocktail could be. That spirit of innovation is exactly why we keep coming back—to outdo ourselves every time.

Now, who’s ready to do it all over again?  

‍