Boosting Brand Awareness at One Of Florida's Premier Sporting Events
Florida Blue faced the exhilarating challenge of amplifying their brand presence at the Florida Classic, an event drawing a crowd of over 66,000 annually. TEAM swung into action, bolstering Florida Blue's production, staffing, and activation, turning the event into an immersive brand experience. By introducing premium giveaways and engaging interactive games, both within the Fan Fest and stadium confines, they spiked the number of impressions and prospective leads.
The results of TEAM's meticulous planning and execution were nothing short of a touchdown. The Florida Blue footprint was transformed into a blue-tinted wonderland, featuring branded vehicles, a member lounge, and a myriad of attractions including a prize wheel, face painting, and Dance Dance Revolution. Additionally, a trailer was set up for attendees to converse with Florida Blue representatives and receive quotes, seamlessly blending fun with function.
Check out the highlights
Check out the latest news from TEAM
The Women Moving TEAM Forward
In honor of Women’s History Month, TEAM and our employee resource group WIN (Women’s Initiative Network) are proud to recognize three outstanding women who are driving meaningful impact across the organization
The Corporate Athletes of Sport Beach
Sport Beach is brought to life by a collective of “corporate athletes” who turn strategy into culture through seamless execution, cross-agency collaboration, and relentless, behind-the-scenes precision.
Our Three Takeaways from CES 2026
CES 2026 marked a shift from flashy demos to technology that quietly enhances real life, with personal AI, advanced wearables, and purpose-built robotics embedding themselves into everyday experiences. For brands, the opportunity ahead is designing human-first, adaptive experiences that build ongoing relationships instead of one-off moments.
TAKE A PEEK BEHIND THE SCENES.
