Boosting Brand Awareness at One Of Florida's Premier Sporting Events
Florida Blue faced the exhilarating challenge of amplifying their brand presence at the Florida Classic, an event drawing a crowd of over 66,000 annually. TEAM swung into action, bolstering Florida Blue's production, staffing, and activation, turning the event into an immersive brand experience. By introducing premium giveaways and engaging interactive games, both within the Fan Fest and stadium confines, they spiked the number of impressions and prospective leads.
The results of TEAM's meticulous planning and execution were nothing short of a touchdown. The Florida Blue footprint was transformed into a blue-tinted wonderland, featuring branded vehicles, a member lounge, and a myriad of attractions including a prize wheel, face painting, and Dance Dance Revolution. Additionally, a trailer was set up for attendees to converse with Florida Blue representatives and receive quotes, seamlessly blending fun with function.
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How Experiential Marketing is Evolving: The Production POV
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TEAM Named to Event Marketer’s 2025 It List of Top Experiential Agencies
TEAM lands on Event Marketer’s 2025 It List—our sixth time being named one of the top 100 experiential agencies in the country. From bold creative to flawless execution, it’s a testament to the impact we’re making across the brand experience space.
Sport Beach 2025 - Where Culture Hit the Sand, Not the Slides
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.
TAKE A PEEK BEHIND THE SCENES.
