Boosting Brand Awareness at One Of Florida's Premier Sporting Events
Florida Blue faced the exhilarating challenge of amplifying their brand presence at the Florida Classic, an event drawing a crowd of over 66,000 annually. TEAM swung into action, bolstering Florida Blue's production, staffing, and activation, turning the event into an immersive brand experience. By introducing premium giveaways and engaging interactive games, both within the Fan Fest and stadium confines, they spiked the number of impressions and prospective leads.
The results of TEAM's meticulous planning and execution were nothing short of a touchdown. The Florida Blue footprint was transformed into a blue-tinted wonderland, featuring branded vehicles, a member lounge, and a myriad of attractions including a prize wheel, face painting, and Dance Dance Revolution. Additionally, a trailer was set up for attendees to converse with Florida Blue representatives and receive quotes, seamlessly blending fun with function.
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THE LATEST NEWS FROM TEAM
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This festival season was nothing short of dazzling. Working on the Bacardi portfolio, our mission was clear: create unforgettable experiences across ALL brands.
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Helping La Roche-Posay Bring Sun Safety To NYC
For a second year, our ongoing partnership with La Roche-Posay brought important sun safety screenings to the streets of NYC.
