Boosting Brand Awareness at One Of Florida's Premier Sporting Events
Florida Blue faced the exhilarating challenge of amplifying their brand presence at the Florida Classic, an event drawing a crowd of over 66,000 annually. TEAM swung into action, bolstering Florida Blue's production, staffing, and activation, turning the event into an immersive brand experience. By introducing premium giveaways and engaging interactive games, both within the Fan Fest and stadium confines, they spiked the number of impressions and prospective leads.
The results of TEAM's meticulous planning and execution were nothing short of a touchdown. The Florida Blue footprint was transformed into a blue-tinted wonderland, featuring branded vehicles, a member lounge, and a myriad of attractions including a prize wheel, face painting, and Dance Dance Revolution. Additionally, a trailer was set up for attendees to converse with Florida Blue representatives and receive quotes, seamlessly blending fun with function.
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Creating Space for Every Story This Pride Month
This Pride Month, TEAM continued its commitment to belonging through Letters To My Closet, an initiative that empowers employees to share authentic stories, foster empathy, and strengthen a culture where every voice is valued.
Adobe Summit 2026: Using Technology to Create Better Experiences
Adobe Summit 2026: Using Technology to Create Better Experiences
The Women Moving TEAM Forward
In honor of Women’s History Month, TEAM and our employee resource group WIN (Women’s Initiative Network) are proud to recognize three outstanding women who are driving meaningful impact across the organization
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