Boosting Brand Awareness at One Of Florida's Premier Sporting Events
Florida Blue faced the exhilarating challenge of amplifying their brand presence at the Florida Classic, an event drawing a crowd of over 66,000 annually. TEAM swung into action, bolstering Florida Blue's production, staffing, and activation, turning the event into an immersive brand experience. By introducing premium giveaways and engaging interactive games, both within the Fan Fest and stadium confines, they spiked the number of impressions and prospective leads.
The results of TEAM's meticulous planning and execution were nothing short of a touchdown. The Florida Blue footprint was transformed into a blue-tinted wonderland, featuring branded vehicles, a member lounge, and a myriad of attractions including a prize wheel, face painting, and Dance Dance Revolution. Additionally, a trailer was set up for attendees to converse with Florida Blue representatives and receive quotes, seamlessly blending fun with function.
Check out the highlights
Check out the latest news from TEAM
Announcing Our Q2 2026 Most Valuable TEAMmate Winners
We're excited to celebrate Joann Leger and Jill Cohen as TEAM's Q2 Most Valuable TEAMmate winners! Recognized for Performance & Results Excellence, they consistently transform complexity into clarity, elevate both client and team experiences, and raise the bar for excellence across their respective areas of the business.
Wicked Good: How Boston Became the Blueprint for a Sports City
Our CEO, Dan Gregory, joined an all-star panel to explore how Boston’s legendary sports culture helped shape one of the world’s most influential sports markets—and what brands can learn from the passion, identity, and community behind it.
Creating Space for Every Story This Pride Month
This Pride Month, TEAM continued its commitment to belonging through Letters To My Closet, an initiative that empowers employees to share authentic stories, foster empathy, and strengthen a culture where every voice is valued.
TAKE A PEEK BEHIND THE SCENES.
