CES 2024: What's Next in Innov(AI)tion
Once again, TEAM collaborated with Stagwell at CES 2024 to assemble hundreds of marketers and industry colleagues and discuss technology’s impact across work, life, and culture. The creative, content and production teams activated the hub and content studio which sat at the center of the show floor, and supported a jam-packed week of meetings, floor tours, interviews, and podcasts.
Check out the latest news from TEAM
Why Gen Z Trusts Their Run Club Leader More Than Your Ads
In the age of influencers, a new kind of connector is redefining brand relevance — the host. From run club leaders to community curators, they’re not chasing followers, they’re building belonging. TEAM explores how trust, not reach, is becoming the real currency of brand love — and why brands that listen get invited in.
Authentic Multicultural Marketing: How TEAM Puts People Before Brands
Shairy Gonzalez, TEAM’s Director of Content & Community, shares how people-first, multicultural storytelling drives authentic brand connections.
How Experiential Marketing is Evolving: The Production POV
Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.
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