D'USSÉ Music Festival Experiences
The stage was set for D'USSÉ to captivate audiences at major music festivals, aiming to sync the brand rhythm with the pulse of the 'big group occasion ’. TEAM crafted "The D'USSÉ Lounge," a luxurious urban oasis echoing 50 years of hip hop culture. Here, festival-goers sipped on premium cognac and engaged with interactive experiences like the LP Art station for custom vinyls. Pre-festival hype was fueled by strategically placed D'USSÉ Festival Merch vending machines, blending brand presence with experiential marketing.
The survey said it all: over 75% of attendees developed a more positive perception of D'USSÉ post-festival, with a significant 63% indicating a high likelihood of purchase in the following quarter. The numbers were music to our ears: 34,000 cocktails served, over 800 bottles sold, and D'USSÉ hitting the top charts as the #1 spirit at most events. With an eye on the future, D'USSÉ plans to extend the lounge's influence, ensuring the brand is not just heard but resonates beyond the festivals.
Check out the highlights.
Check out the latest news from TEAM
Sport Beach 2025 - Where Culture Hit the Sand, Not the Slides
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.
Goodles: How Weird Became the Secret Ingredient for a Fan-First Brand
Chief Experience Officer Paul Ramirez and Goodles co-founder Paul Earle unpacked how bold naming, sharp copy, and unapologetic weirdness turned mac & cheese into a fan-first movement that AI can’t replicate.
TEAM x Stagwell: SPORT BEACH 2025 Draft Picks
SPORT BEACH returns in 2025 as the first official sport partner of Cannes Lions, with TEAM helping Stagwell driving its expansion into a global, year-round platform that brings together top athletes, brands, and marketing leaders.
TAKE A PEEK BEHIND THE SCENES.
