This festival season was nothing short of dazzling. Working on the Bacardi portfolio, our mission was clear: create unforgettable experiences across ALL brands.
Electrifying music, crave-worthy cocktails, and parties that you never want to end, these activations left people raving and living their best lives.
See how we danced and thrived at Dreamville, EDC Las Vegas Tortuga, and Sueños festival here
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.
Chief Experience Officer Paul Ramirez and Goodles co-founder Paul Earle unpacked how bold naming, sharp copy, and unapologetic weirdness turned mac & cheese into a fan-first movement that AI can’t replicate.
SPORT BEACH returns in 2025 as the first official sport partner of Cannes Lions, with TEAM helping Stagwell driving its expansion into a global, year-round platform that brings together top athletes, brands, and marketing leaders.