
This festival season was nothing short of dazzling. Working on the Bacardi portfolio, our mission was clear: create unforgettable experiences across ALL brands.
Electrifying music, crave-worthy cocktails, and parties that you never want to end, these activations left people raving and living their best lives.
See how we danced and thrived at Dreamville, EDC Las Vegas Tortuga, and Sueños festival here

In the age of influencers, a new kind of connector is redefining brand relevance — the host. From run club leaders to community curators, they’re not chasing followers, they’re building belonging. TEAM explores how trust, not reach, is becoming the real currency of brand love — and why brands that listen get invited in.

Shairy Gonzalez, TEAM’s Director of Content & Community, shares how people-first, multicultural storytelling drives authentic brand connections.

Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.