Eight Spirited Years: TEAM & BACARDI at SOBEWFF

March 14, 2024

Amidst the prismatic sunset hues that crown South Beach, a fusion of culinary genius and mixology artistry unfolds at the South Beach Wine & Food Festival (SOBEWFF). This year, amidst the electric buzz and flavorful sips, a celebratory chant could be heard: “We Want PATRÓN!” This moment encapsulates a tradition years in the making — TEAM’s collaboration with Bacardi to create unforgettable event experiences.

The Legacy Unbottled

For eight years, TEAM has been the creative mixologist behind Bacardi's presence at SOBEWFF, crafting event experiences that resonate long after the last drop is savored. Here’s a taste of this year's experience:

Execution excellence: Over the span of four days and ten events, we've taken Bacardi's vibrancy and turned it into a living, breathing spectacle with more than 2,500 attendees shaking up the night at each event.

Riot of Demand: The PATRÓN activation became the epicenter of an electrifying crowd. The festival grounds pulsed with life, guests chanting for the coveted PATRÓN replica bottle drink vessels.

Culinary Collabs: The "Tacos and Tequila" light-night party, spiced up with local flavors from Bodega and celebrity chefs like Bobby Flay and Aarón Sánchez, captured the essence of our long-term collaboration.

Branding on Wheels: The branded BACARDÍ Block Party convertible became a symbol, driving the brand's presence across SOBEWFF's most celebrated venues, including The Lowes and the vibrant Bodega after-party.

Cocktail Classroom: Bacardi and TEAM's partnership with the FIU Bacardi Center of Excellence bloomed as students poured their passion into thousands of cocktails, blending educational goals with real-world practice at Bacardi’s full portfolio bar during their flagship festival event, BACARDÍ Block Party.

BACARDÍ Rum Room Activation during Noche Cubana

Cuban Cornerstone: Noche Cubana's transformation into a full-fledged BACARDÍ Rum Room is a crowning achievement, a strategic play that has evolved from a modest 8ft bar to an event highlight, thanks to our nurtured festival ties.

With Bacardi as the conduit, we bridged festival and client, orchestrating a delicious mix of strategy, creativity, and hospitality. From the first planning deck to the final Portfolio sizzle, our strategy mirrored the legacy we’ve nurtured — dynamic, bold, and seamless.
Bombay Sapphire Activation at Grand Tasting

A Toast to Success

The results were a concoction of high attendance, brand engagement, and consumer buzz that certified Bacardi events as the week’s must-attend spectacle. Here’s a little sip of our success:

  • Over 48,000 cocktails served, each a blend of tradition and innovation, including El Cielo and the timeless Bombay Sapphire.
  • Both flagship events — Tacos & Tequila and Block Party — saw attendance soar past 2,500, creating memorable nights under the Miami sky.
  • Noche Cubano, now a BACARDÍ haven, became a fan favorite, setting a new bar for festival features.

Celebrating A Legacy

One thing is clear: Bacardi's events at this year’s SOBEWFF were more than just a sip and savor affair — they were a testament to eight years of crafted experiences by TEAM. Until the next pour, we invite you to share your most unforgettable event experiences with us. Stir up a convo with us and let's keep the conversation flowing with #SOBEWFF.

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