Experiential Marketing in a Post-Pandemic World

July 11, 2021

Determining the best format for events in the “new normal” depends on several factors, but ultimately brands are seeking to create meaningful connections while providing a safe environment that promotes interactive guest experiences.  

This creates an opportunity for forward-focused companies to present physical events that showcase best practices in social distancing and public safety protocols – think touchless registration, key-less check-in, sterilized sampling, and smaller group interactions.

For virtual events, the possibilities and platforms are exploding, with everything from simple Zoom-like meetings to live, linked studio broadcasts and speaker panels, to interactive or avatar-driven experiences. An “attendee-first” approach is essential in ensuring a seamless user experience; bite-sized content is key, as is a robust online content delivery platform, audience engagement mechanisms, and continued post-event conversations.

A great benefit of these digital formats is they add a layer of post-event engagement, trackability and ROI analysis potential that many physical experiences have struggled to deliver.

The most practical and plausible scenario moving forward is a shift towards a hybrid model, with condensed live elements and heavy digital extensions focused on online remote viewership or participation. A smaller live footprint will make in-person events feel more exclusive, while the complementary digital components allow for scale and continued exposure/traction long after the event ends.

TEAM is at the vanguard of multimedia brand interactions in this post-pandemic world, creating valuable and long-lasting connections across formats and environments.

Share this post
Insights

THE LATEST NEWS FROM TEAM

Initiatives

Celebrating Iconic Pride Locations Throughout America

Pride Month is a period for joy, celebration, and education, recognizing historic and current safe spaces within the LGBTQ+ community. Our wide-reaching TEAM across the US has compiled some of most notable pride events to take part in this month and throughout the year.

Projects

Helping La Roche-Posay Bring Sun Safety To NYC

For a second year, our ongoing partnership with La Roche-Posay brought important sun safety screenings to the streets of NYC.

People

Brittany Wiley's Journey From Sampling Manager to Foster Hero

Regional Sampling Manager Brittany Wiley's commitment extends far beyond her role, as she strives to improve the foster care system and support vulnerable children.

TAKE A PEEK BEHIND THE SCENES