Havana Club and Vicky Bakery Holiday Collaboration
A family tradition meets a holiday tradition with Havana Club Rum and Vicky Bakery.
Two family businesses that share the fate of many other Cuban families, leaving the country but never the culture. Two family recipes passed down through generations, that now come together to bring you this Caribbean-soaked, limited-edition rum cake. Havana Club tasked TEAM with designing the cake’s custom packaging and crafting the partnership’s messaging.
Sold in Vicky Bakery locations throughout South Florida during the holiday season (including our local Fort Lauderdale HQ location), this special collaboration is made with the Real Havana Club Rum and filled with Cuban pride.
Check out the latest news from TEAM
Our Three Takeaways from CES 2026
CES 2026 marked a shift from flashy demos to technology that quietly enhances real life, with personal AI, advanced wearables, and purpose-built robotics embedding themselves into everyday experiences. For brands, the opportunity ahead is designing human-first, adaptive experiences that build ongoing relationships instead of one-off moments.
Innovation is Nothing Without Emotional Intelligence
Innovation may drive progress, but emotion drives connection. TEAM blends technology with empathy—turning abstract ideas into tangible experiences that people can feel, remember, and act on.
The Art of Corporate Experiences
Corporate experiences are evolving from check-the-box meetings to immersive, purpose-driven moments that engage and inspire modern employees. TEAM is helping companies reimagine what connection looks like—transforming summits, launches, and internal events into experiences that truly resonate.
TAKE A PEEK BEHIND THE SCENES.
