For a second year, our ongoing partnership with La Roche-Posay brought important sun safety screenings to the streets of NYC. Alongside an army of board-certified dermatologists, we fanned out across the city, offering free skin screenings to the public. Check out some of the highlights here.
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.
Chief Experience Officer Paul Ramirez and Goodles co-founder Paul Earle unpacked how bold naming, sharp copy, and unapologetic weirdness turned mac & cheese into a fan-first movement that AI can’t replicate.
SPORT BEACH returns in 2025 as the first official sport partner of Cannes Lions, with TEAM helping Stagwell driving its expansion into a global, year-round platform that brings together top athletes, brands, and marketing leaders.