Chris Cabrera and Rich Bailey are heads of our LGBTQ+ Task Force and Bacardí Portfolio Ambassadors. Throughout their careers, they have fought to carve a place for themselves in the industry and now they’re paving the way for others to shine within it. As active leaders in their communities and TEAM, they continue to set the tone for everyone to be true to their identity as they help us become part of the change and move the conversation forward.
Check out their video here.
In the age of influencers, a new kind of connector is redefining brand relevance — the host. From run club leaders to community curators, they’re not chasing followers, they’re building belonging. TEAM explores how trust, not reach, is becoming the real currency of brand love — and why brands that listen get invited in.
Shairy Gonzalez, TEAM’s Director of Content & Community, shares how people-first, multicultural storytelling drives authentic brand connections.
Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.