
Chris Cabrera and Rich Bailey are heads of our LGBTQ+ Task Force and Bacardí Portfolio Ambassadors. Throughout their careers, they have fought to carve a place for themselves in the industry and now they’re paving the way for others to shine within it. As active leaders in their communities and TEAM, they continue to set the tone for everyone to be true to their identity as they help us become part of the change and move the conversation forward.
Check out their video here.

CES 2026 marked a shift from flashy demos to technology that quietly enhances real life, with personal AI, advanced wearables, and purpose-built robotics embedding themselves into everyday experiences. For brands, the opportunity ahead is designing human-first, adaptive experiences that build ongoing relationships instead of one-off moments.

Innovation may drive progress, but emotion drives connection. TEAM blends technology with empathy—turning abstract ideas into tangible experiences that people can feel, remember, and act on.

Corporate experiences are evolving from check-the-box meetings to immersive, purpose-driven moments that engage and inspire modern employees. TEAM is helping companies reimagine what connection looks like—transforming summits, launches, and internal events into experiences that truly resonate.