Radix Spotlight.Online Contest
Radix, with its subsidiary, Online Domains, set out to empower and elevate women-owned businesses by offering a Miami mompreneur the opportunity of a lifetime: her own fully-produced TV commercial aired during the NBA Finals. The TEAM expedited a full-cycle production, delivering a polished 30-second commercial ready for both broadcast and streaming platforms within a month. To spread the word, Online Domains sponsored local tech and women-centered events, while influencers shared the contest through engaging social media content, amplifying the stories of strong, local women entrepreneurs.
The broadcast of the commercial introduced the community to Susan Cartiglia, the founder of Radiate Kombucha, and her inspirational journey. Her story resonated widely, garnering attention from the South Florida Business Journal, a feature on CBS evening news, and a column in People en Español.
Check out the latest news from TEAM
Authentic Multicultural Marketing: How TEAM Puts People Before Brands
Shairy Gonzalez, TEAM’s Director of Content & Community, shares how people-first, multicultural storytelling drives authentic brand connections.
How Experiential Marketing is Evolving: The Production POV
Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.
TEAM Named to Event Marketer’s 2025 It List of Top Experiential Agencies
TEAM lands on Event Marketer’s 2025 It List—our sixth time being named one of the top 100 experiential agencies in the country. From bold creative to flawless execution, it’s a testament to the impact we’re making across the brand experience space.
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