Radix Spotlight.Online Contest
Radix, with its subsidiary, Online Domains, set out to empower and elevate women-owned businesses by offering a Miami mompreneur the opportunity of a lifetime: her own fully-produced TV commercial aired during the NBA Finals. The TEAM expedited a full-cycle production, delivering a polished 30-second commercial ready for both broadcast and streaming platforms within a month. To spread the word, Online Domains sponsored local tech and women-centered events, while influencers shared the contest through engaging social media content, amplifying the stories of strong, local women entrepreneurs.
The broadcast of the commercial introduced the community to Susan Cartiglia, the founder of Radiate Kombucha, and her inspirational journey. Her story resonated widely, garnering attention from the South Florida Business Journal, a feature on CBS evening news, and a column in People en Español.
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TEAM Named to Event Marketer’s 2025 It List of Top Experiential Agencies
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Sport Beach 2025 - Where Culture Hit the Sand, Not the Slides
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.
TAKE A PEEK BEHIND THE SCENES.
