Shaping The Next Generation of Bartenders with Future Proof
TEAM came together with Bacardi USA and the FIU Chaplin School of Hospitality & Tourism Management to bring you Future Proof. A collaborative learning platform built by renowned bartenders, Future Proof was created to provide all the foundational knowledge and techniques necessary to excel as a hospitality professional anywhere in the world.
From bar history to bar future, this immersive experience takes students from the screen to the classroom, where they learn from the best and discover what it takes to get their careers started behind the bar.
Learn more about the Future Proof community here.
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SPORT BEACH returns in 2025 as the first official sport partner of Cannes Lions, with TEAM helping Stagwell driving its expansion into a global, year-round platform that brings together top athletes, brands, and marketing leaders.
Redefining Experiential Marketing: Three Insights from Adobe Summit 2025
Adobe Summit 2025 showcased how AI is revolutionizing experiential marketing through real-time personalization, intelligent content systems, and flexible composable architecture, signaling a new era of dynamic, tech-driven brand experiences.
The Women Shaping the Future of TEAM
In celebration of Women’s History Month, TEAM and the WIN (Women’s Initiative Network) recognize three outstanding women for their impactful contributions in Leadership, Mentorship, and Education, each inspiring others and shaping the future of TEAM through their dedication, guidance, and passion.
