Stagwell Acquires Sports Partnership and Activation Agency Gold Rabbit Sports

Stagwell, the challenger network built to transform marketing, today announced the acquisition of Gold Rabbit Sports, a global sport marketing agency that helps brands and rightsholders unlock the communications and commercial potential of sports and entertainment. Gold Rabbit Sports will become a subsidiary of Stagwell's integrated experiential agency TEAM, who Gold Rabbit Sports previously collaborated with on several client initiatives.

Gold Rabbit Sports helps brands, rightsholders, media companies, and startups achieve measurable and memorable sponsorships, deals, and activations. Launched in 2020 by André Schunk, a Sports Business Journal 'Forty under 40' honoree and now including Managing Partner Carter Carnegie of Metrical Inc, Gold Rabbit Sports has worked with renowned brands on a global scale including the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient Jet, FanDuel TV, FIFA World Cup and the Olympics.

Gold Rabbit Sports will offer clients strategic counsel and campaign support across the sports marketing ecosystem, from strategy to deals to big ideas. This acquisition builds on Stagwell's commitment to engaging in conversations about sports' importance for marketers. The acquisition also bolsters TEAM's ability to service their clients' growing desire to integrate their brands within communities in a meaningful way through sports partnerships and properties.

"Gold Rabbit Sports perfectly complements the Stagwell network and its traction in harnessing the power of sports marketing," said Dan Gregory CEO of TEAM. "We've seen quite an uptick in clients who want to not just be involved with a sports property but truly create and deliver unique and impactful ways to show up. The Gold Rabbit team is top notch at doing just that."

"We're excited to join Stagwell and build out the network's offering in the world of sports and entertainment marketing," said André Schunk, CEO of Gold Rabbit Sports. "Stagwell's entrepreneurial mindset mirrors our own and we look forward to helping clients intrigued by sports and entertainment navigate the landscape and craft cost-effective partnerships that deliver measurable returns."

The addition of Gold Rabbit Sports follows Stagwell's announcement of its intent to acquire ADK GLOBAL in January 2025, and a total of 11 acquisitions throughout 2024.