TEAM's Eddie Zamora on Making an Impact as a Brand Ambassador

February 5, 2024

Meet Eddie Zamora, @theyumyumfoodie, a Latin culinary maestro and Havana Club Ambassador who has graced screens as an Amazon TV Host, Social Media Influencer, and Podcast Host. Being in this business for over 20 years, naturally, we had to get his take on the latest industry insights:

BE DIGITAL AND PHYSICAL

Eddie envisions a future that blends both digital and physical experiences. While the world is leaning towards digital, there is nothing quite like that in-person interaction with the brand. Hybrid events offer scalability and global reach while providing a tangible and immersive connection.  

BE IN THE KNOW

Research. Research. Research. When it comes to tech trends, it changes EVERY DAY and it’s important to know how to incorporate it into the consumer experience.  Eddie is at the forefront of trends, noting how augmented reality (AR), virtual reality (VR), and immersive technologies are changing the game in experiential marketing. From virtual product launches to interactive cooking classes, brands can leverage these innovations for personalized and engaging experiences.

BE REAL

At the end of the day, Consumers want a brand that’s true to its word. Sustainability, ethical practices, and authenticity all have a tremendous influence on consumer choices. That includes being transparent about the brand and having genuine enthusiasm for what you are promoting. Meaning, if you don’t like it, don’t do it. As Eddie says, “The freedom of being able to say “no” is the greatest freedom.” And we couldn’t agree more!

Share this post
People
Insights

THE LATEST NEWS FROM TEAM

Initiatives

Celebrating Iconic Pride Locations Throughout America

Pride Month is a period for joy, celebration, and education, recognizing historic and current safe spaces within the LGBTQ+ community. Our wide-reaching TEAM across the US has compiled some of most notable pride events to take part in this month and throughout the year.

Projects

Helping La Roche-Posay Bring Sun Safety To NYC

For a second year, our ongoing partnership with La Roche-Posay brought important sun safety screenings to the streets of NYC.

People

Brittany Wiley's Journey From Sampling Manager to Foster Hero

Regional Sampling Manager Brittany Wiley's commitment extends far beyond her role, as she strives to improve the foster care system and support vulnerable children.

TAKE A PEEK BEHIND THE SCENES