
As a TEAM that works at the intersection of brand and experience, it’s rare to find talent that knows what it’s like to be on both sides of the industry. From behind the bar to bringing brands to life, Jennifer Williams, Sr. Art Director, knows what it takes to create unforgettable experiences that translate seamlessly from gatekeeper to consumer. Jennifer sat down with Bonnie Knoth, Manager of Talent Development and Culture, to talk about the surprising parallels between the skillset of both roles.
Check out the interview on our Instagram.

Corporate experiences are evolving from check-the-box meetings to immersive, purpose-driven moments that engage and inspire modern employees. TEAM is helping companies reimagine what connection looks like—transforming summits, launches, and internal events into experiences that truly resonate.

In the age of influencers, a new kind of connector is redefining brand relevance — the host. From run club leaders to community curators, they’re not chasing followers, they’re building belonging. TEAM explores how trust, not reach, is becoming the real currency of brand love — and why brands that listen get invited in.

Shairy Gonzalez, TEAM’s Director of Content & Community, shares how people-first, multicultural storytelling drives authentic brand connections.