The Intersection of Brand and Experience with Jennifer Williams
As a TEAM that works at the intersection of brand and experience, it’s rare to find talent that knows what it’s like to be on both sides of the industry. From behind the bar to bringing brands to life, Jennifer Williams, Sr. Art Director, knows what it takes to create unforgettable experiences that translate seamlessly from gatekeeper to consumer. Jennifer sat down with Bonnie Knoth, Manager of Talent Development and Culture, to talk about the surprising parallels between the skillset of both roles.
Check out the interview on our Instagram.
Check out the latest news from TEAM
Why Gen Z Trusts Their Run Club Leader More Than Your Ads
In the age of influencers, a new kind of connector is redefining brand relevance — the host. From run club leaders to community curators, they’re not chasing followers, they’re building belonging. TEAM explores how trust, not reach, is becoming the real currency of brand love — and why brands that listen get invited in.
Authentic Multicultural Marketing: How TEAM Puts People Before Brands
Shairy Gonzalez, TEAM’s Director of Content & Community, shares how people-first, multicultural storytelling drives authentic brand connections.
How Experiential Marketing is Evolving: The Production POV
Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.
TAKE A PEEK BEHIND THE SCENES.
