
As a TEAM that works at the intersection of brand and experience, it’s rare to find talent that knows what it’s like to be on both sides of the industry. From behind the bar to bringing brands to life, Jennifer Williams, Sr. Art Director, knows what it takes to create unforgettable experiences that translate seamlessly from gatekeeper to consumer. Jennifer sat down with Bonnie Knoth, Manager of Talent Development and Culture, to talk about the surprising parallels between the skillset of both roles.
Check out the interview on our Instagram.

CES 2026 marked a shift from flashy demos to technology that quietly enhances real life, with personal AI, advanced wearables, and purpose-built robotics embedding themselves into everyday experiences. For brands, the opportunity ahead is designing human-first, adaptive experiences that build ongoing relationships instead of one-off moments.

Innovation may drive progress, but emotion drives connection. TEAM blends technology with empathy—turning abstract ideas into tangible experiences that people can feel, remember, and act on.

Corporate experiences are evolving from check-the-box meetings to immersive, purpose-driven moments that engage and inspire modern employees. TEAM is helping companies reimagine what connection looks like—transforming summits, launches, and internal events into experiences that truly resonate.