For Samira Fayad, Retail Program Director, following the status quo has never been an option. After a career in beauty within Travel Retail, Samira decided to explore the world of spirits, where she decided to bring a fresh perspective to an up-and-coming retail program at TEAM.
Today, the program has grown so exponentially she thinks it will soon reach new division status. Samira took some time to share with us how she’s doing things differently, and why a people-focused approach is always the best approach.
Check out her take here.
This festival season was nothing short of dazzling. Working on the Bacardi portfolio, our mission was clear: create unforgettable experiences across ALL brands.
Pride Month is a period for joy, celebration, and education, recognizing historic and current safe spaces within the LGBTQ+ community. Our wide-reaching TEAM across the US has compiled some of most notable pride events to take part in this month and throughout the year.
For a second year, our ongoing partnership with La Roche-Posay brought important sun safety screenings to the streets of NYC.