
For Samira Fayad, Retail Program Director, following the status quo has never been an option. After a career in beauty within Travel Retail, Samira decided to explore the world of spirits, where she decided to bring a fresh perspective to an up-and-coming retail program at TEAM.
Today, the program has grown so exponentially she thinks it will soon reach new division status. Samira took some time to share with us how she’s doing things differently, and why a people-focused approach is always the best approach.
Check out her take here.

In the age of influencers, a new kind of connector is redefining brand relevance — the host. From run club leaders to community curators, they’re not chasing followers, they’re building belonging. TEAM explores how trust, not reach, is becoming the real currency of brand love — and why brands that listen get invited in.

Shairy Gonzalez, TEAM’s Director of Content & Community, shares how people-first, multicultural storytelling drives authentic brand connections.

Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.