Welcome To La Gran Familia
Bacardi puts a big emphasis on family. After all, the company has been family-owned for seven generations. Over the past 160 years, the family has grown in size to include a group beyond the relatives of Don Facundo. These are La Gran Familia – the Ambassadors who bring our brands to life.
Leading up to the anticipated Tales of The Cocktail 20th anniversary in New Orleans, TEAM launched a brand new Instagram account bringing the La Gran Familia to life on social media, connecting audiences and brand ambassadors through a community that fosters authenticity and creativity. La Gran Familia touches every aspect of advocacy, bringing the portfolio to life through memorable experiences – and now, on Instagram
THE LATEST NEWS FROM TEAM
EAT. SLEEP. DANCE. REPEAT: Bacardi Festival Season 2024
This festival season was nothing short of dazzling. Working on the Bacardi portfolio, our mission was clear: create unforgettable experiences across ALL brands.
Celebrating Iconic Pride Locations Throughout America
Pride Month is a period for joy, celebration, and education, recognizing historic and current safe spaces within the LGBTQ+ community. Our wide-reaching TEAM across the US has compiled some of most notable pride events to take part in this month and throughout the year.
Helping La Roche-Posay Bring Sun Safety To NYC
For a second year, our ongoing partnership with La Roche-Posay brought important sun safety screenings to the streets of NYC.
