Welcome To La Gran Familia
Bacardi puts a big emphasis on family. After all, the company has been family-owned for seven generations. Over the past 160 years, the family has grown in size to include a group beyond the relatives of Don Facundo. These are La Gran Familia – the Ambassadors who bring our brands to life.
Leading up to the anticipated Tales of The Cocktail 20th anniversary in New Orleans, TEAM launched a brand new Instagram account bringing the La Gran Familia to life on social media, connecting audiences and brand ambassadors through a community that fosters authenticity and creativity. La Gran Familia touches every aspect of advocacy, bringing the portfolio to life through memorable experiences – and now, on Instagram
THE LATEST NEWS FROM TEAM
TEAM x Stagwell: SPORT BEACH 2025 Draft Picks
SPORT BEACH returns in 2025 as the first official sport partner of Cannes Lions, with TEAM helping Stagwell driving its expansion into a global, year-round platform that brings together top athletes, brands, and marketing leaders.
Redefining Experiential Marketing: Three Insights from Adobe Summit 2025
Adobe Summit 2025 showcased how AI is revolutionizing experiential marketing through real-time personalization, intelligent content systems, and flexible composable architecture, signaling a new era of dynamic, tech-driven brand experiences.
The Women Shaping the Future of TEAM
In celebration of Women’s History Month, TEAM and the WIN (Women’s Initiative Network) recognize three outstanding women for their impactful contributions in Leadership, Mentorship, and Education, each inspiring others and shaping the future of TEAM through their dedication, guidance, and passion.
