Welcome To La Gran Familia
Bacardi puts a big emphasis on family. After all, the company has been family-owned for seven generations. Over the past 160 years, the family has grown in size to include a group beyond the relatives of Don Facundo. These are La Gran Familia – the Ambassadors who bring our brands to life.
Leading up to the anticipated Tales of The Cocktail 20th anniversary in New Orleans, TEAM launched a brand new Instagram account bringing the La Gran Familia to life on social media, connecting audiences and brand ambassadors through a community that fosters authenticity and creativity. La Gran Familia touches every aspect of advocacy, bringing the portfolio to life through memorable experiences – and now, on Instagram
Check out the latest news from TEAM
How Experiential Marketing is Evolving: The Production POV
Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.
TEAM Named to Event Marketer’s 2025 It List of Top Experiential Agencies
TEAM lands on Event Marketer’s 2025 It List—our sixth time being named one of the top 100 experiential agencies in the country. From bold creative to flawless execution, it’s a testament to the impact we’re making across the brand experience space.
Sport Beach 2025 - Where Culture Hit the Sand, Not the Slides
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.
TAKE A PEEK BEHIND THE SCENES.
