Welcome To La Gran Familia
Bacardi puts a big emphasis on family. After all, the company has been family-owned for seven generations. Over the past 160 years, the family has grown in size to include a group beyond the relatives of Don Facundo. These are La Gran Familia – the Ambassadors who bring our brands to life.
Leading up to the anticipated Tales of The Cocktail 20th anniversary in New Orleans, TEAM launched a brand new Instagram account bringing the La Gran Familia to life on social media, connecting audiences and brand ambassadors through a community that fosters authenticity and creativity. La Gran Familia touches every aspect of advocacy, bringing the portfolio to life through memorable experiences – and now, on Instagram
Check out the latest news from TEAM
Sport Beach 2025 - Where Culture Hit the Sand, Not the Slides
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.
Goodles: How Weird Became the Secret Ingredient for a Fan-First Brand
Chief Experience Officer Paul Ramirez and Goodles co-founder Paul Earle unpacked how bold naming, sharp copy, and unapologetic weirdness turned mac & cheese into a fan-first movement that AI can’t replicate.
TEAM x Stagwell: SPORT BEACH 2025 Draft Picks
SPORT BEACH returns in 2025 as the first official sport partner of Cannes Lions, with TEAM helping Stagwell driving its expansion into a global, year-round platform that brings together top athletes, brands, and marketing leaders.
TAKE A PEEK BEHIND THE SCENES.
