TRANSFORMING A MIAMI BURGER KING INTO BIKINI BOTTOM DURING ART BASEL
A 3-day immersive pop-up in Miami invited fans, influencers, and locals into a walk-through adventure inspired by The SpongeBob Movie. Guests stepped into a story-driven experience blending Paramount’s world with Burger King—joining the search for SquarePants at every turn. TEAM led the end-to-end execution, from concept and design through production, staffing, and city permitting.
Created a fully immersive, multi-room walk-through experience that brought the SpongeBob storyline to life through interactive guest participation.
Designed and produced custom sets, costumes, and a full exterior building wrap, including local artist integration and bespoke fabrication
Staffed and trained in-character talent while managing permitting, security, and on-the-ground execution from concept through launch.
2,000+
attendees went through the experience
3 HOUR
wait time as crowds formed around the restaurant
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