Cannes Sport Beach Wins Big at Ex Awards

April 25, 2024

In a game-changing collaboration that spanned continents and creative minds, we joined forces with our Stagwell siblings at 72andSunny alongside our partners at Cheerful 21st to clinch the prestigious Best Outdoor Activation award at the Ex Awards.

This accolade is a testament to the collective vision, ingenuity, and relentless dedication poured into the Sport Beach Activation 2023, a dynamic event that combined fandom, entertainment, and immersive brand experiences against the backdrop of sun-kissed shores of Cannes, France.

From concept to execution, Sport Beach captivated audiences, delivering an unparalleled fusion of sporting zeal and beachside allure. Through meticulous planning and boundless creativity, we helped crafted an atmosphere brimming with energy, excitement, and unbridled enthusiasm.

As we look towards the even bigger 2024 activation coming this summer, take a look back at how it all came together last year.

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