In a game-changing collaboration that spanned continents and creative minds, we joined forces with our Stagwell siblings at 72andSunny alongside our partners at Cheerful 21st to clinch the prestigious Best Outdoor Activation award at the Ex Awards.
This accolade is a testament to the collective vision, ingenuity, and relentless dedication poured into the Sport Beach Activation 2023, a dynamic event that combined fandom, entertainment, and immersive brand experiences against the backdrop of sun-kissed shores of Cannes, France.
From concept to execution, Sport Beach captivated audiences, delivering an unparalleled fusion of sporting zeal and beachside allure. Through meticulous planning and boundless creativity, we helped crafted an atmosphere brimming with energy, excitement, and unbridled enthusiasm.
As we look towards the even bigger 2024 activation coming this summer, take a look back at how it all came together last year.
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.
Chief Experience Officer Paul Ramirez and Goodles co-founder Paul Earle unpacked how bold naming, sharp copy, and unapologetic weirdness turned mac & cheese into a fan-first movement that AI can’t replicate.
SPORT BEACH returns in 2025 as the first official sport partner of Cannes Lions, with TEAM helping Stagwell driving its expansion into a global, year-round platform that brings together top athletes, brands, and marketing leaders.