In a game-changing collaboration that spanned continents and creative minds, we joined forces with our Stagwell siblings at 72andSunny alongside our partners at Cheerful 21st to clinch the prestigious Best Outdoor Activation award at the Ex Awards.
This accolade is a testament to the collective vision, ingenuity, and relentless dedication poured into the Sport Beach Activation 2023, a dynamic event that combined fandom, entertainment, and immersive brand experiences against the backdrop of sun-kissed shores of Cannes, France.
From concept to execution, Sport Beach captivated audiences, delivering an unparalleled fusion of sporting zeal and beachside allure. Through meticulous planning and boundless creativity, we helped crafted an atmosphere brimming with energy, excitement, and unbridled enthusiasm.
As we look towards the even bigger 2024 activation coming this summer, take a look back at how it all came together last year.
Experiential marketing is changing fast—with AI and immersive tech reshaping how brands connect in real time. From arcade-style activations to instant content sorting, see how TEAM’s production crew is pushing events forward.
TEAM lands on Event Marketer’s 2025 It List—our sixth time being named one of the top 100 experiential agencies in the country. From bold creative to flawless execution, it’s a testament to the impact we’re making across the brand experience space.
Cannes 2025 wasn't about who shouted the loudest—it was about who felt the realest. The biggest winners? Brands that ditched polish for presence, traded spectacle for intimacy, and showed up with soul, strangeness, and sport-fueled strategy.