Wicked Good: How Boston Became the Blueprint for a Sports City
Did you know TEAM was founded in Boston, Massachusetts?
No American city had a relationship with its sports quite like Boston. The suffering was real, the comebacks were earned, and the culture that built up around all of it became something that brands, leagues, and sponsors had been trying to bottle ever since.
This panel, led by our very own CEO Dan Gregory, went deep on what actually made a sports city, using Boston as the case study: how Fenway became a cathedral, how the Patriots dynasty shaped a region’s self-image, and how a city that was once a mid-market afterthought became one of the most valuable sports markets on earth.David Ortiz, Ryan Fischer, and the team behind one of Boston’s most iconic brands got into what it took to build it — and what it actually meant to live in it.
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Wicked Good: How Boston Became the Blueprint for a Sports City
Our CEO, Dan Gregory, joined an all-star panel to explore how Boston’s legendary sports culture helped shape one of the world’s most influential sports markets—and what brands can learn from the passion, identity, and community behind it.
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