The Corporate Athletes of Sport Beach

Not Just Any Team. We Are TEAM. The Corporate Athletes Behind Sport Beach  

Building a cultural platform like Sport Beach doesn't happen in a Slack channel. It doesn't happen on a deck. It happens in the in-between. It happens in the fast pivots, the invisible decisions, the moments where everything's on the line and someone just handles it.  

That's what corporate athletes do.  

Since day one, TEAM has brought Sport Beach to life at Cannes by turning strategy into movement and big ideas into things people feel. Not just panels and programming. And not another footprint on the creative Croisette.  

Sport Beach is a living, breathing collision of sport, culture, creativity, and execution. And behind every workout, every partner moment, and every seamless transition, there's a group of people making the hard part look easy.  

That's what this story is about. Not the highlight reel. The humans behind it. The producers. The planners. The builders. The ones who don't stay in their lane and move as one.  

TEAM doesn't work alone. Sport Beach is a Stagwell story — co-created with 72andSunny, driven by clients like Beth Sidhu, and built on the ground with Cheerful Twentyfirst, our experiential partners from day one. Different agencies, different disciplines. Same TEAM.  

Because this kind of work doesn't run on hype. It runs on chemistry. On discipline. On people who show up under pressure and still make it feel effortless.  

The audience doesn't always see that part. But it's the part that makes everything else possible.  

As we head into Sport Beach 2026 — our fourth year in Cannes, and the first as its own standalone business — we want to celebrate what it took to get here.

Anyone can call themselves a team. Not everyone earns the name.  

We're not just another team. We're not the team. We're not the A team or the B team.  

We're TEAM.  

Press play and meet some of the TEAM behind Sport Beach.

‍